Copywriting & Voice-Over

Copywriting & Voice-Over Samples

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Relationship Building Email Sample

SUBJECT LINE: Eat That Frog...Or Not, The Choice is Yours

"Do not wait; the time will never be 'just right.' Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along." -Napoleon Hill

Hi [name],

Two universal things you must do to be successful are:

1 - Decide to Take Action

2 - And Do It Now

After weeks of his pleading, I recently signed up my 4 year old for Upward Soccer. Knowing that soccer at that age is a little like herding cats, I was mentally prepared to get some good laughs out of the experience, but the first day of practice proved to be much more difficult than I had anticipated.

As the other children got to know one another and followed their new coach's instructions, I had difficulty prying my son's arms off my leg. Tears. Strife. Embarrassment. Anxiety. It was one of those humbling mom moments where I wondered what I did wrong to foster such fear in my son. I've been a single mom the better part of his life and that compounds the weight of the responsibilty.

So, I thought it would simply get better over time and I tried oh so many encouraging techniques from "You can do it," "Let's race to the goal," "Want to get ice cream after a good practice?" to practicing at home. Now, it was odd because at home he was a little soccer fiend as if Argentinian Soccer Star Messi had just been unleashed in the backyard. He would even insist on wearing the soccer uniform for hours every day. But the moment we got to practice or a game, there he was clinging for dear life to my leg yet again...for Practice 1, Game 1, Practice 2, Game 2, Practice 3...UGH.

Stop right there.

So I paid for this soccer experience and we're going to the practices and games doing basically nothing. Just before Game 3, I was done. I said the day before the game, if you want to wear that uniform and play soccer this season, tomorrow when we show up, you hit the field and you participate. You listen to your coach and you play. That's it. And if you don't, we're going home and we're done with soccer for the season.

So what do you think happened? He'd been wearing the uniform, practicing at home but fear was stopping him from doing the real thing.  From moving forward.


The decision to take action is a big deal. It's a requirement. Brian Tracy tells the truth about frogs in his book "Eat That Frog!" and it goes a little like this:

"Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long.

Your 'frog' is your biggest, most important task, the one you are most likely to procrastinate on if you don't do something about it. It is also the one task that can have the greatest positive impact on your life and results at the moment."

Want to know if my 4 year ate his frog on game day? I'll tell you all about it in the next email.

Mary Lee
Because This Mom is Dreaming BIG

Voice-over work sample by Mary Lee:


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